An A to Z of public relations

We give each letter of the alphabet a public relations angle. With a little humour too!

Transcript

An A to Z of Public Relations

📖 A is for Attention. Hard to get nowadays. Even harder to keep. Don’t scroll away so soon!

📖 B is for Broadsheet. A term for more serious newspapers, but are any printed in that large size anymore?

📖 C is for Channel. Not the prime consideration in planning content. Purpose, audience, then channel. 

📖 D is for Disinformation, the new term for propaganda.

📖 E is for Engagement rate, the prized analytic in social media.

📖 F is for Framework. As in the AMEC Integrated Framework, the best tool for measuring and evaluating campaigns.

📖 G is Generative AI. The future of PR. Maybe.

📖 H is Hallucination. Such a pleasant term for lies. Must have been originated by Gen AI. Oh, it was!

📖 I is Involve. What internal communication can do, together with inform and influence.

📖 J is for Journalists. Fellow communications professionals that PR practitioners can work with. If you call them hacks, they will call you flacks.

📖 K is Kind of really important: outputs, out-takes and outcomes, with their cousin, objectives.

📖 L is for Long-form. The evolution of the press release. The days when these were short-form constructs of who, what, where, why and when plus a quote are from the age of telex and fax.

📖 M is Mental health. We need to get better at recognising and helping fellow practitioners (and ourselves) with mental health issues.

📖 N is Networks. What social media was initially called before they smelled the money.

📖 O is Owned. Our created assets. Part of the content planning model, PESO. Which is not an Italian sauce.

📖 P is Publicity. The BBC’s old-fashioned way of describing PR.

📖 Q is Quick. Speed is essential when responding to a crisis.

📖 R is for Relationship building. Has overtaken reputation as the foundation of PR.

📖 S is Social Responsibility. Part of an organisation’s licence to operate.

📖 T is Topical or timely. Is your press release that?

📖 U is for Universal. I am happy to see public relations associations in so many countries in all of the continents.

📖 V is for Values. Often incorporated into a purpose statement together with vision. Part of an organisation’s reason for being.

📖 W is for Wiki, a technique to aid collaboration.

📖 X is X, much loved as Twitter. Now largely forgotten.

📖 Y is Yawn. Nearly there.

📖 Zzzzzz. Well done if you got this far!

[Image: Susan Holt Simpson on Unsplash]